ChatGPT adds a visual advertising format
OpenAI is introducing visual advertising in ChatGPT and expanding the tools advertisers use to measure results. The first test is planned for image generation with an initial group of advertisers in the US.
The test starts on Free and Go
The advertising announcement says testing will begin later in October for users on Free and Go plans. Ads will be labeled and separate from the image being created. OpenAI says advertising does not influence the answers ChatGPT provides.
Visual ads start as a plan-limited test
- Audience
- Free and Go plans
- Start
- Later in October, not already universal
- Placement
- Labeled and separate from the generated image
- Answers
- OpenAI says ads do not influence answers
- Measurement
- Developing offering; partner results are not a forecast
View data
| Part of the test | Published boundary |
|---|---|
| Audience | Free and Go plans |
| Start | Later in October, not already universal |
| Placement | Labeled and separate from the generated image |
| Answers | OpenAI says ads do not influence answers |
| Measurement | Developing offering; partner results are not a forecast |
OpenAI · published 2026-10-05. Source-bound illustration, not a performance benchmark.
Download imageThe update also covers conversion-data integrations, attribution partners and exploratory incrementality measurement. Partner examples report outcomes from particular campaigns, rather than establishing an expected return for a new advertiser. Brand-suitability tools and measurement remain part of the developing offering.
Original sources
- OpenAI: original announcementopenai.com
Checked 9 Oct 2026 · A manually curated edition. Availability may change; company performance claims are not Trion test results. Editorial method.